Every woman is gorgeous and alluring with her unique beauty
We bring elegant and feminine apparel at affordable prices for you to feel graceful and stylish.
About the Founder
Carrie Doyle Jones founded Southern Charm in 2010.
Southern Charm has irresistible fashion to suit all budgets and styles? Clothing and accessories for women, children, and men. We have you covered!
“My primary mission is to make every person feel special in affordable clothing,” says Carrie.
Why Clients Love Us
Since I discovered this store, it has become my favorite place to create a summer look. Elegant light blouses from breathable materials—that’s exactly what I need in summer
Since I discovered this store, it has become my favorite place to create a summer look. Elegant light blouses from breathable materials—that’s exactly what I need in summer
I was a little skeptical at first, as I never bought apparel online before, but you guys created a stellar experience with your store! And the delivery was surprisingly quick. Blouse color exactly matches the color on the photo, and the skirt is so soft to wear.
I was a little skeptical at first, as I never bought apparel online before, but you guys created a stellar experience with your store! And the delivery was surprisingly quick. Blouse color exactly matches the color on the photo, and the skirt is so soft to wear.
Bought a silk pajama suit. Usually pajama bottoms are way too long for me so I have to alter for length. But this time, it fits me perfectly. I cannot say enough how impressed I am with the quality of pajamas, too. Will definitely come back for more.
Bought a silk pajama suit. Usually pajama bottoms are way too long for me so I have to alter for length. But this time, it fits me perfectly. I cannot say enough how impressed I am with the quality of pajamas, too. Will definitely come back for more.
New Collection
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Open hours
Monday- Friday 11:00 AM — 5:00 PM
Saturday 11:00 AM - 3:00 PM